WE ARE DYINSF

DYINSF began by selling handmade swimwear-for-all out of a San Francisco studio in 2012.  We moved our queer-owned operation to LA and soon expanded our line into activewear. Today, we make custom garments that help people find ways to express who they really are, with custom work at no additional cost.

OUR HISTORY

DYINSF was dreamed up by designer Danielle Garrabrants and brought back to life during a brief moment of creative quiet in 2020’s pandemic shutdown with creative partners Lauren Muto and Lana Shaw.

A graduate of FIDM, Danielle honed her design skills during a fifteen-year stint with multiple national fashion brands, growing adept at developing patterns and perfecting fits on bodies of all sizes. While immersed in the mainstream fashion world, she became painfully aware of which bodies were being ignored or even intentionally left out of having beautiful, well-fitting clothing. Leaving corporate fashion would allow her to build a company that served all bodies while championing sustainable production, ethical labor practices, and powerful support of social causes. 

DYINSF comes to you from a small studio on the east side of LA. Our pieces are always handmade, one at a time, for YOUR body, and our price never changes from size to size. Our clothes are exceptionally low-waste and low-water. We employ people from our own community at every point in our process and a portion of DYINSF sales will ALWAYS be given back to marginalized communities.

OUR SUSTAINABILITY PRACTICES

DYINSF garments are more sustainable than most swim and activewear out there, and they make you look good too! Our products are designed, produced, shot, and shipped from our studio in LA. We make everything from low-impact materials and almost nothing gets trashed (the wastebasket is for thread only, thanks!). We know all of our partners personally, so we can always tell you who designed that print, who modelled that suit, or who stitched that hem.

We’re committed to pushing the fashion industry greener, which is why we keep things super local. Our print fabrics are designed in-house by @lanashawbitches and printed in Los Angeles by dye-sublimation, which uses heat and pressure to push inks into the material, requiring no water at all! This produces zero waste and leaves us with soft, smooth fabric that stretches evenly in four directions for a perfect fit.

OUR FITS

Your size is ALWAYS in stock. Plenty of brands do lip service to being inclusive, but DYINSF lives it; you shouldn’t have to settle for scraps! We never charge more to fit you perfectly.

We make each piece by hand and base our cuts on real bodies, including YOUR measurements. If you don’t see what fits you, talk to us and we’ll make it together. Any of our designs can be custom-tailored to your specifications by emailing danielle@dyinSF.com for a private consultation. 

Need space for a packer? No problem. Structured support on top? We’ve got you. Want things a lil’ skimpier? Si! We can build a frilly skirt for your summertime dream-suit or give you just the coverage your knees need for a sunny day hiking. 

This helps us make production less wasteful and our products more exclusive- no one else will have a piece just like yours.

PROGRESS AND PARTNERSHIPS

Being socially conscious is in our company’s DNA. As a white-owned business founded by people with thin privilege, it’s our duty to contribute to dismantling institutions of oppression, inside and outside of the fashion industry. 

It’s our mission to put “fuck the police” into action by employing people who have been adversely impacted by unjust policing and the judicial system. We prioritize hiring those who’ve been discriminated against by other employers due to their authentic self-expression.

We released our line of ACAB/Defund the Police suits in the fall of 2020 to bring increased attention to the epidemic of police brutality in America. 15% of sales of all products in the ACAB line will ALWAYS be donated to @forthegworls, an organization that raises money to assist with Black transgender folks’ gender-affirming procedures, medical needs, and housing and rent support.

We love to highlight social justice causes via social media. Contact laurenmuto@dyinSF.com if you have an organization or crowdfund campaign that could use our boost!